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The World of Online Recruitment



As we become more globally connected the world of recruitment is becoming vastly different. Your first impression is no longer made in the interview but on the internet. Discover the realm of online recruitment and examine how it is shaping the workforce of tomorrow.

Almost all (94%) recruiters now use or plan to use social media for recruiting, and employers who used social media to hire found a 49% improvement in candidate quality. Three in every ten Google searches, about 300 million per month, are employment related and just over half (51%) of current employees are either actively seeking or open to a new job.

The rise of mobile browsing is beginning to shape online behaviour and attitudes. Today one in three online users are “mobile only”, meaning they use only their mobile devices to access the internet. Almost half (43%) of job seekers have used their mobile device to look for a job.

The younger generation is changing the way in which the recruitment industry operates. Millennials are more likely to use social media in order to source a job. Almost three quarters (73%) of 18-34 year olds found their last job through a social network and 35% of millennials are optimistic about the job market. Sadly, this is not reflected in the baby boomer generation where only 11% have a positive outlook on the future.


Social Media is playing a much larger role in recruitment than ever before. Almost all (94%) of recruiters use or plan to use social media in their recruitment efforts, and almost eight in ten (78%) of those in the recruitment industry have made a hire through social media. Today social media is being used more and more as a recruitment tool.


When it comes to which social network is the most prominent in the recruitment industry there is a clear leader of the pack. Nineteen in ever twenty recruiters has used LinkedIn in an effort to make a hire. Following up is Facebook, which 65% of recruiters in an effort to fill a role and 55% have used Twitter with an eye to recruiting. Only 18% of recruiters use Google’s social network Google+ and even fewer, 15% use Google’s YouTube service in order to make a hire.

Recruiters have been quick to catch onto this trend, with 94% of recruiters using social media regularly to source candidates as part of their jobs. Employers who hire directly have not been so keen to adapt, with only 39% of employers using social media for recruiting and hiring purposes.


LinkedIn is undoubtedly the pack leader when it comes to getting hired in today’s digital world. The company today is worth an estimated $7.5 billion dollars US and has over 5,000 employees. There are over 300 million users on the network, which equates to more LinkedIn users than there are citizens in the United States of America. Today there are over 1 billion LinkedIn endorsements,2.1 million LinkedIn groups, and two in every five visits to the site are accessed via mobile.

If you’re currently in the job market and looking to boost your changes it is a good idea to clean up your online presence. Over nine in ten recruiters say that they are likely to look at a candidate’s social profile, and have outlined precisely what kind of content can ruin a candidate’s chances. References to illegal drugs cause 83% of recruiters to have a negative response, and similarly pictures of alcohol can put off almost half (47%) of all recruiters. Posts of an explicit sexual nature elicit a negative response in 71% of recruiters. Any usage of profanity has put off 65% of recruiters, and spelling or grammar errors have caused 61% of recruiters not to pursue a candidate. Conversely, any reference to making charitable donations or volunteering cause 65% of recruiters to have a positive reaction.


Be cautious of turning over your personal information

  • There are a number of false job search sites out there that are exploiting personal information for illegal uses.
  • Beware of sites that:

Don’t name the people involved.
Do not offer contact information.
Have an inadequate privacy policy.

Use a separate email for job searching

  • Create an email that doesn’t say too much about you, if possible simply make it yourname@emailaddress.domain.

Be careful of what you say and what you show online.

  • Clean up your social media sites and be prepared for someone checking up on what you have put out onto the web.

Beat a potential employer to the punch.

  • You know there is a chance a potential employer will check up on your social media sites, add information to your sites and blogs about your work experience and volunteer work in order to help highlight your achievements.

Use the Internet to your advantage.

  • Go online and research a potential employer as well as the people who are interviewing you.

Don’t conduct your job search at your current employer’s expense.

  • Many companies monitor computer use and email and will know if you are job searching when you’re supposed to be working.
  • Sam Parker

    Excellent article!

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