Video CVs - The Future of the Recruitment Industry
Video CVs are fast becoming the new must-have item when it comes to job applications. Today’s blog explores this phenomenon, provides some simple tips on how to make the best video CV possible and shows you how to ace that all important video interview.
WHY IS VIDEO SO EFFECTIVE?
Human beings are visual creatures, and almost 93% of all human communication is visual. When applying for a job a written CV doesn’t express your uniqueness, which is why video is fast becoming the next frontier of recruitment.Almost all (90%) of the information transmitted to the brain is visual and 70% of all sensory receptors humans have are in the eye.
As we are visual beings, the way in which striking visual information is processed is much more different than plain text information. In fact, visuals are processed 60,000 times faster than text is decoded in the brain. In a study carried out by Dr. James McQuivey of Forrester Research he determined that just one single minute of video is worth 1.8 million words.
HOW TO CREATE A VIDEO CV
It has been scientifically proven that visual information is more effective than text, but as Video CVs are a rather new concept, may people are unsure as to how to structure a Video CV as there isn’t the same formulaic template to adhere to.
The Structure of a Video CV
•Your first few seconds of screen time is where the employer will make their first impression of you.
•Before taking in what you say, an employer will notice your tone, body-language, and attire which should convey confidence, liveliness, and professionalism.
•Introduce yourself and explicitly state your intentions.
“Hello, my name is John and I’m your next social media marketing director.”
Unique Selling Point
• Tell the potential employers in with what’s unique about you, and how it will benefit their organisation.
• What have you accomplished that makes you qualified for the position?
• Incorporate keywords from the job description so you’re tailoring your experience to what they are seeking.
• Remember not to read your CV to them but rather expand upon it in further detail.
“I’m driven, creative, and I will bring solutions to the challenges at your company. In my last position I increased sales by 50% within six months.”
Call to Action
• Add a simple call to action, asking them to contact you further for more information.
• Doing this prompts the employer to act if they are interested in what they see in you, and shows that you’re being proactive rather than reactive in the application process.
• Be sure to also thank the employer for their time.
“Thank you for watching my Video. I’m confident my skills and previous experience will help me produce even more results for your company. Contact me for more information. I look forward to hearing from you.”
Top Video CV Tips
• Dress conservatively
• Wear something you would choose going to a first interview.
• Keep the background simple
• Try to situate yourself in front of a clean, single colour backdrop – a white wall is perfect.
• Be mindful of your body language
• Be conscious about rocking back and forth while talking, crossing your arms or having your hands on your hips. Many people tend to sway gently when they’re speaking on video without realising it.
• Keep the noise down
• Ensure you record your video in an area free of noisy pets, kids, TV, laptops or and phones.
• Look at the camera
• Just like making eye contact in an interview is important, ensure that you are looking at your camera (potential employer) not the wall or computer.
• Take your time
• Do a few practice runs of your script and speak slowly as you record.
• Don’t be boring
• Being on camera makes people a little stiff, don’t hide your personality but keep it professional.
Video interviewing is becoming increasingly popular as a way to screen candidates. It has many benefits, both for the employer and the candidate. For the employer, video interviewing can save time and hiring expenses, because there are reduced travel costs and management time.
Equally, video interviewing gives candidates the opportunity to interview for a job that may be in a different location with ease, and without cost. Today, almost two thirds (63%) of companies often use videoconferencing for job interviews.
The Video Interview Process
• The company selects candidates for video interviews.
• Arrangements for an interview are scheduled – at home with your own webcam, a company office, an off-site location with a webcam setup, or via a webcam sent to the applicant.
• A tutorial will provide instructions on the webcam and the interview.
• There will be 10 – 15 questions related to the job the company is hiring for.
• The applicant will have 30 seconds to read the question and two minutes to respond.
Video Interview Tips
• Review all the instructions. Ask for help (which is typically available online or by telephone) if you’re not sure how the webcam works or if you have questions.
• Follow the directions.
• Dress appropriately in professional interview attire, just like you would for an in-person interview.
• Practice – if you have a webcam, record yourself to see how you appear on camera.
• Be aware of your surroundings and the lighting.
• Look at the camera, not down at the desk or table.