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The Product Life Cycle

Managing Your Product to Maximise Success

We’re regularly bombarded by advertisements telling us about exciting new features of existing products: a car that now has SatNav as standard, perhaps; a brand of shampoo with a new, improved formula; or a snack that now contains even more delicious fruit.

Yet, at the same time, if we go to the shops, there are hundreds of products which are seemingly not advertised at all.

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