Ohmae's 3C Model
Bringing Together Different Aspects of Strategic Thinking
Ohmae presented the 3Cs Model in his landmark book, “The Mind of the Strategist: The Art of Japanese Business”, published in 1982. The model is based on integrating the three most critical elements on which, he argues, business strategists need to focus:
- The Customer – Defining the “rewarders”
- The Corporation – Defining yourself
- The Competitors – Defining the others
The infographic below will go into more detail.