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Ohmae's 3C Model

Bringing Together Different Aspects of Strategic Thinking

Ohmae presented the 3Cs Model in his landmark book, “The Mind of the Strategist: The Art of Japanese Business”, published in 1982. The model is based on integrating the three most critical elements on which, he argues, business strategists need to focus:

  • The Customer – Defining the “rewarders”
  • The Corporation – Defining yourself
  • The Competitors – Defining the others

The infographic below will go into more detail.

Ohmaes3CModel

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