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The Marketing Mix and 4 Ps

Understanding How to Position Your Market Offering

What is marketing?

The definition that many marketers learn as they start out in the industry is:

Putting the right product in the right place, at the right price, at the right time.

It’s simple! You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you’ve got it made!

Obviously it is not that simple  – have a look at our slide to find out more about the Marketing Mix and 4 P’s.

 

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