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Lafley and Martin's Five-Step Strategy Model

Making Effective Strategic Choices

Every day, your company competes with other companies to survive and succeed. Your competitors have the same goal as you: to win. This is why you need to think carefully about how you’ll get ahead – you need to develop a winning strategy.
It’s hard to do this. If you get your strategy wrong (and this includes not thinking about strategy at all), you’ll fall behind your rivals, and you may never recover your position. However, get strategy right, and you can pull ahead of the competition.
So, how can you develop a winning strategy?

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