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Brighton School of Business and Management Student Newsletter November 2009


Many of our professional development qualifications are not examined, as assessment is through a number of written assignments for each main subject module. As a result, there are not specific times of the year when we can send congratulations to successful students.

In this issue we are highlighting the recent success of two students who have done exceptionally well in their particular courses.

On the HND Higher National Diploma in Business Management – a Bachelor degree level qualification that is also highly respected as a management qualification by employers worldwide – Morten, a student from Denmark, achieved 12 Distinctions and 4 Merits in completing the 16 modules.

On the Advanced Diploma in Management Studies – a Masters level management qualification which is the highest professional development management studies qualification in the UK – Peter, a UK student, achieved 5 Distinctions and 4 Merits in completing the 9 modules.

These are outstanding results.

Congratulations to both! – and to all our students who successfully complete assignment-assessed professional development courses

News Update

Our new Marketing, Human Resources, Event Management, and Leadership professional development qualifications – UK nationally accredited by Edexcel – were launched in September, and are now an established part of our portfolio.

These courses provide the knowledge and understanding of important specialist activities that most managers, at all levels, are now expected to be involved in and contribute to effectively.

They also provide internationally recognised qualifications that will add breadth and depth to your profile.

More details are given below, in the New Courses section.

New Courses

If you need specialist knowledge of Marketing, Human Resources, Events Management, or Leadership, then these courses will be of considerable benefit to you:

Marketing Management – Award, Certificate, Diploma – Level 5 – which provides knowledge and understanding of marketing best practice covering, at different levels: Managing Marketing, Marketing Intelligence, Marketing Planning, two from Advertising and Promotion, Sales Planning and Operations, Internet Marketing, plus Management Accounting.

Human Resource Management – Award, Certificate, Diploma – Level 5 – which provides knowledge and understanding of marketing best practice covering, at different levels: Recruitment, Selection, Human Resources Management and Managing Teams and Individuals, Human Resource Development, Employee Relations, Employment Law and Management Accounting.

Events Management – Award, Certificate, Diploma – Level 5 – which provides knowledge and understanding of marketing best practice covering, at different levels: The Contemporary Hospitality Industry, Contracts and Events Management, Conference and Banqueting Management, Entertainment and Venue Management, Managing People, Managing Quality, Managing Projects, and Management Accounting.

Leadership – Award, Certificate, Diploma – Level 5 – which provides knowledge and understanding of marketing best practice covering, at different levels: Leadership, Managing Change, Financial Awareness, Business Strategy, Organisations and Behaviour, Business Environment, and Business Ethics.

Edexcel UK qualifications are highly regarded by employers in all public and private business sectors around the world, and can also lead to higher level business and management qualifications, through to Masters level.

For more information please go to Short Professional Management Courses

Study Advice

Monitoring Your Personal Development Progress

On many of our courses there is a requirement to carry out self-assessment activities, prepare and maintain a personal development plan, and maintain a development journal.

These activities are extremely important in adopting a professional approach to personal and career development.

At regular intervals you should review your progress on the course, and in any other developmental activities that you are involved in, and your overall progress against the professional development objectives that you set in the first version of your development plan.

As part of this you should:

  • look again at the situation analysis that you carried out at the start of the course
  • reflect on the opportunities and threats that you identified
  • consider how well you have responded to those
  • take into account recent and imminent professional development events
  • review your objectives and amend them where necessary

This will ensure that you are in control of your development activities, rather than allowing long periods of inactivity, or inappropriate activity, to occur, and to being unable to take advantage of opportunities as they arise.

Most individuals are now acutely aware of how vital it is to continuously develop their professional knowledge, skills, and qualifications, and being able to demonstrate that they are successfully managing their own development.

Your competitors – for involvement in projects or for promotions within your current organisation, and when applying for positions in other organisations – will be presenting evidence that shows they are actively developing themselves and are ready for new challenges.

To remain competitive – you need to do the same.

Written by the Tutor Team at Brighton School of Business and Management

Food for Thought

In an assignment about personal and organisational behaviour, one of our students mentioned the “3 I” approach – a set of behaviours that all employees, managers, specialists, and senior managers should follow.

We thought that these principles, standards, approaches, would be of interest to you.

They are:


Being respectful to all people that you come into contact with – colleagues at all levels, customers, clients, suppliers – at all times, and through all communication channels – by email, telephone, fax, letter, face to face – in all situations.

Behaving ethically and honestly in all situations at all times.


Being open to new ideas, willing to change in order to improve personal, team, or organisational performance.

Actively seeking opportunities and methods of continuously improving work practices and behaviour.


Be passionate about your work.

Motivate others to perform to the best of their ability at all times.

We believe that this is a very powerful model – simple to express – difficult to apply – but one that every organisation, and every individual, should strive to adopt.

Tutors’ Tip of the Month

Being aware of developments in the business world

Most professional development courses expect the student to research and be aware of developments in the business world and in the workplace. These events have an impact, an influence, on the way managers and specialists behave, and on the way in which the organisation sets strategies and objectives.

Here are two very different examples:

Health and Safety

All organisations today must have policies, procedures, and work instructions designed to enable the organisation to meet Health and Safety legislative requirements. A recent case has highlighted how vital appropriate training in this area is, and how the behaviour and actions of employees must be monitored regularly to ensure that procedures are being followed correctly.

The restaurant chain owned by Jamie Oliver (a well known UK “celebrity chef”) has been fined £8,500 plus £3,910 costs (US$ 20,000) after a chef was horrifically burned with hot oil. A colleague accidentally spilled the scorching liquid on the feet of a co-worker during a training day. The injured worker was in hospital for ten days and required skin grafts to her left foot.

The interesting point here is that a manager asked one of the staff to move the container of boiling oil, even though they knew it should not have been moved, and that it was against the company’s rules, but the restaurant owners were still found guilty and fined.

Read about the accident here:

European Union

This newsletter is being written on the day that the Lisbon Treaty was ratified. This will have massive implications in the way that the European Union operates, including how its collective laws and rulings will affect commercial businesses, public sector organisations, charities, and educational establishments.

Even before the Lisbon Treaty was signed, the EU has had a major impact on the way businesses are operated, ranging from maximum working hours to the free movement of labour within the EU, to, very recently, the EU Commissioner ordering RBS (a British bank 80% publicly owned by the UK Government) to break up its organisation and sell its Insurance services divisions.

Keep in touch with further developments now that the Lisbon Treaty is in place, at

Study Resources of the Month

Business Law is an important element of many of our Management courses. Here are some recommended resources:


Law for Business Students

by Ms Alix Adams – Published by Pearson Longman

Employment Law for Business Students (Paperback)

by Stephen T Hardy & Professor Robert Upex – Sage Publications

On our website we now have a direct link to the Amazon Management Books section – to use this go to our Study Bookshops page.

Websites (for up to date information on the recent changes to the UK Companies Act)

These links are worth exploring, as they contain valuable information and also many links to other useful websites.

Student Recommended Resources

“I know they are on your website Useful Links page, but for anyone studying Project Management these two sites are great! and” – our thanks to Amina

www.about.coma huge range of subjects, but I suggest trying the Management “channel” via this link first…” – our thanks to Philip

“for anyone who doesn’t have a Charts/Graphics package … this is free and easy to cut and paste into assignments – our thanks to Ross

Advice from the Gurus

“In business you get what you want by giving other people what they want.”

Alice MacDougal

Useful Study Links

articles, comments, on lean enterprise, leadership, quality management

articles and views on Japanese quality management and best practices, with many links to other quality related sites

information on the Investors in People staff development quality system

information on the European Foundation for Quality Management models and standards

information on the UK Quality Scheme for Sport and Leisure organisations

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