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Brighton School of Business and Management - Newsletter August 2014

World Cup Competition Winner 

Congratulations! to Katy Millward– the winner of our FIFA World Cup Competition.

We had over four thousand entries, from over 80 different countries, via Facebook, YouTube, Google+, and LinkedIn, and the lucky winner was selected randomly from the 47 correct forecasts.  An Apple iPad is on its way to Katy.  


ATHE Accreditation Body – Change of Full Title

The ATHE, one of our government approved UK Accreditation Bodies, which specialises in Management, Leadership, and Health and Social Care qualifications, has changed its name to better reflect the portfolio of qualifications which it offers to students around the world.

The new full title is now:  ATHE – Awards for Training and Higher Education

We are pleased with the change, as it strengthens our conviction that ATHE qualifications are rapidly gaining in popularity, with mature working professionals, and highly valued by employers in all private and public health and social care sectors. 

Topic of the Month

Your CV-Résumé needs to be truthful !

It has long been known that many people give inaccurate information in their cv-résumés – ranging from slightly amended dates of employment, to making previous job titles sound more senior and important, to blatantly lying about educational qualifications.

This has been made possible by most employers not carefully checking the information being provided.

But – this is now changing – fast.

In the USA there is now a billion dollar industry in cv-résumé checking – with specialist companies  checking over 95% of job-applicants’ cv-résumé information – and additional information they provide during interviews.

This movement is also gathering momentum in other countries and regions. In the UK, for example, it is estimated that, already, 75% of public sector and 50% of private sector organisations are employing job-applicant screening companies.

These companies check everything – rigorously – from age, to academic qualifications, to employment dates, to actual roles and responsibilities in each previous and current position.

It was always, and remains, morally wrong to lie on a cv-résumé, and-or during an interview.

Of course, make your profile as attractive as possible – for example by stressing certain aspects of roles, responsibilities, achievements, which match the requirements of the role applied for.

Of course, conduct yourself confidently during the interview, and take every opportunity to explain how feel you would be able to make a positive contribution in that role.

But don’t tell lies!

That is, in any case, being dishonest, but now it is also extremely foolish, because it is increasingly likely that the information you provide will be checked by a specialist company – or an in-house specialist.

And, the next stage in this area is predicted to be the creation of “blacklists” – similar to those operated by credit-checking agencies – where those found to have lied on their cv-résumés will be placed on a list, which organisations can access directly or through a checking company.

Your future is at stake – don’t risk it!!


Food for thought: 

Linkedin dominates

In the area of business-workplace online networking there is no doubt that LinkedIn is the leader. It currently has 300,000,000 (300 million) subscribers worldwide, with almost 200 million signing in every month, 40% signing in daily, the site available in 20 different languages, 56% of subscribers being female, with 44% being male.

The fastest growth rates are across the Middle East, Asia, and Africa – currently at 2 new subscribers per second – 7,200 per hour!!

Despite the attractions, and some advantages, of other business-workplace social media-networking channels – you cannot afford not to be on LinkedIn.

Study Tips 

How To Climb A Mountain

Bearing in mind the substantial workload that is required when studying for a professional qualification it can be helpful to look at how (in simple terms) someone planning to climb a mountain would approach their task, and draw a comparison.

For Assignment-assessed coursework:

  • Make time to train – to improve fitness levels                 Build studying time into your life
  • Study the mountain – it’s approaches, its terrain             Read all of the study materials
  • Talk with experienced climbers                                       Ask your Tutor questions and for advice
  • Practice climbing – indoor walls and outdoor slopes       Prepare notes on the key points and issues
  • Climb a lower mountain first                                           Prepare and submit a Draft
  • Review performance                                                      Receive Feedback from Tutor
  • Work on weaker areas                                                   Study again – Rewrite responses
  • Climb the mountain                                                        Complete and submit the Assignment


For Examinations – follow the same pattern, but replace the last 4 stages with:

  • Revise / Practice answering past Questions & Papers
  • Receive Tutor Feedback on your performance
  • Write better responses
  • Sit the Examination


… with, of course, some adjustments to suit your personal situation.

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