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The 4S Web Marketing Mix

Considering Key Online Marketing Elements

Imagine that your boss has just given your department a huge project:

You must completely update the company’s website and e-store to improve customer retention and increase sales.

This is where the 4S Web Marketing Mix can help. The 4S tool was created specifically for online marketing. It can be used when designing or redesigning a website, or creating an online marketing campaign, and it helps you ensure that your campaign is properly thought-through, and is aligned with the other parts of your organisation.


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