Unit 5 Strategic Communication

Unit 5 8005V1


Unit Aim

The focus of this unit is to enable directors and senior managers to develop their ability to critically analyse the impact of the media, pressure and political groups on stakeholders and inter-organisational policy and strategy, and to develop innovative ways of using the media to best effect.

Learning Outcome 1

Be able to ascertain the media perception of adopted inter- organisational strategy

Learning Outcome 2

Be able to evaluate the impact of global and ever-present media on stakeholder opinion

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