Unit 23 Integrated Marketing Communication

Unit 23 Integrated Marketing Communication

Unit Aim

This unit is designed to develop students’ knowledge and understanding of marketing communications and the techniques used. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real- world examples, including promotions that they are likely to encounter in their daily lives.

Learning Outcome

1. Evaluate different marketing channels and how they serve communication objectives

Assessment Criteria

1.1 Evaluate different types of marketing channels and how they serve communication objectives within an organisational context

Learning Outcome

2. Devise communication objectives and justify appropriate channel selection and integration and design and produce content appropriate to the channel and communication objectives

Assessment Criteria

2.1 Design communication objectives for a given organisational situation

2.2 Provide justifications for the selection and integration of communications channels chosen

2.3 Create a marketing communications plan that effectively meets communication objectives for a given organisational situation

Learning Outcome

3. Demonstrate the ability to critically evaluate a case study involving communication strategy, channel choice and creative content

Assessment Criteria

3.1 Critically evaluate a marketing communications plan in relation to the communication strategy, channel choice, creative content

Responsive website designed & developed by
×

Company Registered in the United Kingdom.
No: 5919690 ~ VAT No: 899935332 ~ All fees exclusive of VAT
See more here

Responsive website designed & developed by