Unit 7: Conducting a Market Plan

QCF Level: 5

Credit Value: 9 units

Unit Aim

This unit is about understanding the role of marketing, the organisation’s current market position and planning for widening markets.

Learning Outcome

1. Understand the role of marketing in achievement of organisational objectives

Assessment Criteria

1.1 Explain marketing as a tool in the management process
1.2 Describe how the role of marketing can identify and predict the needs of current and potential stakeholders

Learning Outcome

2. Understand the organisations current markets and/or sectors within which it operates

Assessment Criteria

2.1 Evaluate the current position of the organisation within its chosen sector or market
2.2 Determine a future market or sector position for the organisation in line with organisational objectives
2.3 Identify other parts of the organisation which are impacted and involved in a future market or sector plan

Learning Outcome

3. Be able to develop a marketing plan that contributes towards achieving organisational objectives

Assessment Criteria

3.1 Construct a marketing plan to support organisational objectives
3.2 Devise strategies to support the implementation of the marketing plan
3.3 Implement the marketing plan
3.4 Assess the progress of the marketing plan
3.5 Evaluate how well the implementation of the marketing plan meet with the organisational objectives

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