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Unit 3: Entertainment and Venue Management
Description of unit
This unit is designed to give an over-arching view of the arts and entertainment industry with a particular emphasis on venue management, operation and funding of live performance. The unit explores the industry's dynamic structure through an identification of trends in the public, private and voluntary sectors' involvement in the world of entertainment. A range of activities and venues and the corresponding levels of public usage and support are explored. This will provide the learner with an insight into the management and operation of a range of activities and venues; the influence of contrasting financial practices and the underlying trends within the arts and entertainment industry.
The impact of large-scale venues needs to be considered in the wider context of leisure management given the vast range of possible entertainment opportunities offered by multi-purpose arena and stadia offering venues for major sporting events, popular music concerts, opera, ice shows, televised events and the attendant venue management problems relating to licensing, health, safety and security.
Summary of learning outcomes
To achieve this unit a learner must:
1 Examine the contribution of the arts, entertainment and venue management industry to the national economy
2 Investigate the range of activities offered by the arts, entertainment and venue management industry
3 Explore the management and operation of different types of venues
4 Investigate current and future trends in the arts, entertainment and venue management industry.
