Accredited by
Unit 1: Managing Marketing
Description of unit
All managers require some knowledge of marketing principles to gain a deeper understanding of their organisation's links with customers, to contribute effectively to the achievement of their organisation's marketing plans and to carry out effective internal marketing of their area of work.
Learners will study principles related to the broad management of marketing at an operational level. They will learn principles of marketing planning and management. Learners will also study marketing journals as a means of understanding how marketing professionals use recognised principles and techniques to manage marketing activities at an operational level.
The unit provides a vehicle for the development of analytical thinking skills, creative problem- solving skills and a wider knowledge of the environment within which organisations operate.
Summary of learning outcomes
To achieve this unit a learner must:
1 Analyse the contribution of marketing principles and practices to the attainment of organisational goal
2 Create coherent marketing mix proposals for a range of marketing opportunities
3 Examine strategies for implementing marketing plans.
