Accredited by
Strategic Marketing Short Course
Development benefits
This course will help you to:
- understand the importance of applying strategic planning techniques to marketing activity
- learn a range of strategic planning tools and techniques.
Summary of content
This course:
- applies strategic planning techniques to the marketing function
- clarifies distinctions between strategic and business planning
- highlights the link to corporate level strategic goals
- shows how to carry out a marketing audit
- shows how to manage the Marketing Mix to achieve objectives
- explains the importance of involving staff in strategic planning
- discusses methods for measuring performance.
Study Time
Course Materials: 25 hours over 8 weeks
Background Reading: 30 minutes per week
Suitable For:
Middle and Senior Managers who wish to gain a knowledge of Strategic Marketing and contribute to successful marketing activity.
Owner Managers, Consultants, Sales and Marketing Specialists who wish to increase their knowledge in this area.
Certificate of Achievement
An optional Certificate of Achievement is awarded to those students who wish to complete a course assignment, assessed by one of our tutors.
Study Fee
£195 GBP
Please click here for payment methods.
Further Studies
If you are interested in this course as part of a Management Studies qualification please inform us of this when you complete the enquiry form
