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Events Management Short Course

Development benefits

This course will help you to:

• develop knowledge and skills in planning and managing events such as conferences, exhibitions, festivals, concerts
• understand the importance of applying management and project management techniques to events
• learn how an event should be managed in order for it to be successful and profitable.

Summary of content

This course:

• identifies the scope and nature of special events
• shows how to develop and implement a concept and theme
• explains the importance of planning, timing, and managing the event as a project
• illustrates the importance of using risk assessment and management techniques
• explains how to set an event budget, how to obtain funding, and how to manage the financial performance of the event
• gives advice and guidance on marketing and promoting events
• explores how trends in globalization and communications technology are re-inventing the supplier-customer relationship
• provides guidelines on how to select and manage human resources and physical resources
• shows the importance of having a post-event review.