Strategic Marketing

Online Distance Learning Management Studies Short Course

Development Benefits

This course will help you to:

• understand the importance of applying strategic planning techniques to marketing activity
• learn a range of strategic planning tools and techniques

Summary of content

This course:

• applies strategic planning techniques to the marketing function
• clarifies distinctions between strategic and business planning
• highlights the link to corporate level strategic goals
• shows how to carry out a marketing audit
• shows how to manage the Marketing Mix to achieve objectives
• explains the importance of involving staff in strategic planning
• discusses methods for measuring performance

Recommended Study Timetable

Course Materials:           25 hours over 8 weeks
Background Reading:    30 minutes per week

Suitable for

Middle and Senior Managers who wish to gain a knowledge of Strategic Marketing and contribute to successful marketing activity

Owner Managers, Consultants, Sales and Marketing Specialists who wish to increase their knowledge in this area

Certificate of Achievement

An optional Certificate of Achievement is awarded to those students who wish to complete a course Assignment, assessed by one of our Tutors

Study Fee GBP

£195 

Further Studies

If you are interested in this course as part of a Management Studies Qualification please inform us of this when you complete the Enquiry Form

Strategic Marketing - Distance Learning

For more information and an application form ~ please complete our Enquiry Form

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