Managing Customer Relationships

Online Distance Learning Management Studies Short Course

Development Benefits

This course will help you to:

• understand how the power of the customer is increasing the demand for higher quality and service levels in every industry
• learn how an organisation should respond to the changing needs of its customers

Summary of content

This course:

• analyses the changing needs and increased power of customers
• shows how organizations must be more sophisticated in how they deal with their customers
• examines new ways to profile, communicate with and deliver to the customer
• uses case studies to evaluate new techniques in market analysis, product and service placement and establishing fruitful dialogue with customers
• looks at innovations in the way organizations are presenting their goods and services
• explores how trends in globalization and communications technology are re-inventing the supplier-customer relationship

Recommended Study Timetable

Course Materials:          25 hours over 8 weeks
Background Reading:   30 minutes per week

Suitable for

Team Leaders, Supervisors, First Line and Middle Managers who wish to gain a foundation of knowledge of Customer Service and contribute to the successful obtaining and retaining of customers

Consultants, Owner Managers, and Customer Service, Sales, Marketing Specialists who wish to increase their knowledge in this area

Certificate of Achievement

An optional Certificate of Achievement is awarded to those students who wish to complete a course Assignment, assessed by one of our Tutors

Study Fee GBP

£195 

Further Studies

If you are interested in this course as part of a Management Studies Qualification please inform us of this when you complete the Enquiry Form

Managing Customer Relationships - Distance Learning

For more information and an application form ~ please complete our Enquiry Form

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